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A Lovin’ Spoonful of Summer in the City (2)

September 23, 2009

Just when you thought you were free!

The second half of my bizarre two-parter here is brought to you by one of the most awesome magazines in the universe, Spoon.

FINALLY found it after near enough a week of hunting. Unassumingly it perched in front of the till of a small bookstore in Kashimada (鹿島田) – I love this place. The kanji seperately mean “deer”, “island” and “rice field”, and aside from having quite pretty translations, I personally find them asthetically pleasing, as pictographs go.

Talking of asthetics, something I’ve talked about before – in fact, before arriving in Tokyo – is the mori girl “trend”. It’s a slouchy kinda lifestyle that fits me like an old chair. Hot face of the moment appears to be Yu Aoi, as she dons various allgerous guises in this issue of Spoon, emblazoned with “The Autumn Mori Girl (秋の森ガール)”

Forgive the quality of the photos – took them on the go.

The main article was a Yu Aoi interview/photoshoot, followed up by an article of the mori girl’s beloved brand Syrup arriving in Estonia (?!). Ahahaha, go figure. You travel almost halfway across the globe for an article on the continent…

This photo makes me think of Whistler’s Mother – the whole feel of the photoshoot seemed to blur previously recognised mori-girl-ness with a pilgrim vibe.



They had a spotlight on handmade products, as well as instructions on how to make your own things – I’d love to have a flower crown!

There were a couple of pages dedicated to different ways of achieving quirky layering with your shoes and socks; mixing chunky knit with thinner materials, clashing colours and patterns.


I got a kick out of this – a music feature with Regina Spektor?! She’s one of my favourite artists, and apparently worthy of a good listen according to Spoon.

It Girl Yu Aoi also popped up on the cover of the admitedly more substantial P.S (Pretty Style), which also came with a Pretty Style 姉 (ane) for “older” ladies. (When I say “older”, it seems to be thirties upward.)



I acutally preferred P.S’ photoshoot to Spoon’s; there was more of it, both interview & photo wise. The shoot was taken in Hokkaido.


3 Comments leave one →
  1. Polly Math permalink
    September 23, 2009 9:36 am

    Oh you are such a girly girl – good to see magazines are still alive and well….

  2. Jenny Bright permalink
    September 23, 2009 3:41 pm

    Thats awesome sis!
    although some of the pictures creep me out;)

    Sis. AKA.stinky butt face

    • girlmeetsnippon permalink*
      September 25, 2009 5:22 am

      Well you’re a creepazoid anyway, so it’s quite appropriate x

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